About us

“Beauty For Ashes is a conscious neo-soul outfit, creating deep-grooves and meaningful words. Gospel melodies, poetic lyrics and fresh tracks to feed your need for groovy soul food.

A mixture of new soul and hip-hop that calls for wisdom, conscience, and love. Spiritually philosophic, physically grooving, lyrically worshipful.

B4A have spent a decade developing their sound, exploring the rich history of soul, jazz, gospel, and hip-hop to create a unique blend of British neo-soul.

Producer AKA and songwriter April-Soul, operate B4A as a musical collective, pooling artists from across genres and scenes. Expect a mixture of studio and live songs, with lyrical tracks and instrumentals that will speak to the heart and mind.

Inspired and influenced by J Dilla, E.S.T, Snarky Puppy, Kirk Franklin, Erykah Badu, Bonobo, Alicia Keys, Jarred Lawson, Bobby McFerrin, Beady Belle, Robert Glasper, Lisa McClendon, and many more soulful artists.

Let the sounds of Badu, E.S.T, and Dilla, carry you to Newcastle’s iconic Tyne Bridge for a soul train-dance off, with music by B4A featuring guest DJ and Master of Ceremonies, Jesus Christ.